Session 5 with coach leandro

On-Page and Off-Page SEO

In Session 5 of the SEO with WordPress Bootcamp, we delved into the core strategies of On-Page SEO and Off-Page SEO, essential components of any successful SEO campaign. Here’s a summary of the key topics and activities we covered during the session.

Key Topics Discussed

The SEO Cycle / Process

We revisited the SEO cycle, emphasizing the iterative nature of SEO to achieve continuous improvement:

1. Data Benchmarking
2. Keyword Research and Mapping (Completed)
3. Website Audit (Completed)
4. On-Page SEO
5. Off-Page SEO
6. Monthly Reporting and Data Analysis

Once all steps are completed, the cycle begins again, ensuring consistent monitoring and updates.

On-Page SEO

On-Page SEO focuses on optimizing elements within the website, guided by insights from the website audit and keyword research. We learned how to address issues page by page, starting with the most critical target pages such as the Home, Main Menu, and Services pages.

Important On-Page Elements

1. Site Architecture: Group related keywords into one page (Keyword Allocation).
2. Meta Title and Description: Optimize these for relevance and search intent.
3. Content: Ensure it is unique, high-quality, and humanized using tools like ChatGPT, Jasper, or undetectable.ai.
4. URL Structure: Keep URLs clean and descriptive.
5. Images: Optimize filenames, geotags, format, size, and alt text.
6. Headings: Proper use of H1 tags and subheadings.
7. Schema Markup: Add structured data for better search engine understanding.

Technical SEO Considerations

• Mobile-friendly design
• XML sitemap and robots.txt inclusion
• Fast-loading pages
• Crawlable pages

Practical Activities

• Optimizing the homepage
• Adding local schema markup
• Optimizing service pages like “Flower Delivery”
• Creating a blog post based on keyword research

Off-Page SEO

Off-Page SEO focuses on building credibility and authority for your website through activities outside the site itself. We discussed strategies to increase meaningful backlinks and social signals, which directly impact search engine rankings.

Key Strategies

1. Backlinks: Quality matters more than quantity. Organic, meaningful backlinks from high-authority sites are crucial.
2. Guest Posting: Writing articles for other websites to gain backlinks.
3. Online Communities: Engaging in platforms like Quora and Reddit to build authority and link back to your site.
4. Local Business Citations: Listing the website in local directories.
5. Social Media Signals: Building a presence on platforms like Facebook, Instagram, YouTube, Pinterest, and LinkedIn.
6. Customer Reviews: Leveraging testimonials to improve credibility.
7. .edu and .gov Links: Sourcing backlinks from university and government resources.

Finding Backlink Opportunities

• Use tools like Ahrefs or Ubersuggest to analyze competitor backlinks.
• Search Google for competitors in your niche to discover potential linking opportunities.

Assignments

• Perform on-page SEO on your assigned subdomain.
• Complete local citation tasks by submitting the Flower Bar to two local directories.
• Begin off-page SEO for your subdomain, using your Gmail account for submissions.

Takeaways

Session 5 equipped us with the foundational knowledge and practical skills to execute both On-Page and Off-Page SEO. By the end of this session, we gained insights into the SEO cycle, learned how to tackle optimization tasks effectively, and understood the importance of building authority through off-page strategies.

With this knowledge, we’re prepared to apply SEO best practices to improve website performance and rankings. Let’s keep refining our skills as we move forward!